US Seeks to Improve Image Through Pakistan Flood Aid

U.S. officials say they have a long-term commitment to help Pakistan recover from one of the worst disasters in that nation's history. Three weeks of monsoon rains have killed an estimated 1,600 people and affected another 20 million. The American effort also has a secondary purpose  - boosting America's image in Pakistan.

U.S. military helicopters are delivering aid to people in areas of Pakistan hardest hit by the floods.  

The State Department says U.S. assistance to flood-stricken regions has already totaled $76 million.

U.S. special envoy Richard Holbrooke hopes the aid will make a lasting impression.   

"The people of Pakistan will see that when the crisis hits, it's not the Chinese, it's not the Iranians, it's not other countries," said Richard Holbrooke. "It's not the EU, it's the U.S."

The subtext: there's been a recent spike in anti-American sentiment in Pakistan.
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